Beat the heat for P30 with Ilonggo-style halo-halo

Bea Zaragosa, ABS-CBN News

Posted at Apr 21 2017 05:42 PM

Bea Zaragosa, ABS-CBN News

ILOILO CITY – People here want something to make them feel cool this summer, and they have found it at La Paz Market for the low price of P30.

Customers flock to La Paz Market to try the inexpensive yet delicious halo-halo, which is made with fresh fruits.

Each order consists of shaved ice mixed with sago (tapioca pearls), gulaman (gelatin), corn flakes, corn kernels, and slices of avocado, coconut, melon, watermelon, banana, and leche flan.

Ilongga Nida Ponsaran-Bradilla took over her parents' halo-halo business at the La Paz Market which started in 1965. She and her husband, Edgardo Bradilla, have personally managed the business for decades. 

“Amon ya ingredients native fruits compare sa iban fresh fruits bala (We use native fruits. Compared to others, we use fresh fruits),” said Ponsaran-Bradilla of their halo-halo, which customers have praised for its freshness and flavor.

However, according to the couple, their halo-halo has no secret ingredient. What keeps customers coming back, they said, is the quality of service they provide.

"Amon timbang ginasinganan nga mayo mag entertain sa customer (We told our helpers to treat the customers well)," Bradilla said.

However, for one customer, the reason he keeps coming back is simple.

“Diri ko pirmi gasulod kasi namit ial timpla halin sang una (It’s delicious, I often go here because the taste is different,” said a customer named Onyok.