Caracole opens its first flagship store in PH


Posted at Nov 07 2017 12:16 PM

American furniture brand Caracole expands its retail presence in the Philippines through its first flagship store in Greenbelt 5, Makati City, allowing the brand to reach a wider set of consumers and bring its high-style pieces of lifestyle furniture closer to homeowners, interior designers, and design enthusiasts.

“I can confidently say that within a few years, I think Caracole will be the next most important brand in American furniture segment in the Philippines,” Dexterton Corporation Vice President Dexter Go said during the store opening last September 21. 

Founded just in 2009, Caracole proves to be the fastest growing American brand as it is now offered in 45 countries worldwide, including the Philippines through its exclusive distributor, Dexterton, which started to carry the brand only a few months after it was established. 

The Caracole flagship store beautifully showcases the brand’s versatile array of products—which put impeccable attention to fine details, be it through the unique silhouettes, exclusive materials, glamorous finishes, custom designed hardware, or functional elements—from its Caracole Classic and Caracole Modern brand portfolios. The Caracole Signatures collection of high-end, exquisitely luxurious furniture pieces, which was only launched in April 2016, is expected to make its way to the Philippine market soon. 

The products housed in the store are essentially divided and arranged into the two available categories, but with their chic and timeless transitional style, mixing and matching the pieces interestingly presents limitless options in styling a space. 

“Caracole wants you all to have fun with our brand…we want you to have fun, express your personality, mix and match, and create your own living environment with the Caracole furniture,” said Caracole Asian Brand Manager Luiza Fogaca.

And the fun doesn’t stop there, because Caracole has even elevated the consumers’ shopping and decorating experience with its very own “Off the Wall” program. Upon entering the flagship store, one will be easily drawn to this unique feature that aims to help consumers in making well thought out purchase decisions and efficiently creating those design mood boards. 

On this inventive and creative marketing concept, Caracole Asian Brand Manager Assel Tursynbekova shared, “It’s a great tool to work with. Here we feature over 400 pieces from Caracole Classic which is our main DNA portfolio. We encourage you take these cards so you can make notes of the pieces of your interest, and you can also take a photo of the barcode on the left side and it will take you straight to our official website which is” 

Among the extensive product catalogue of Caracole, standouts and definite conversation starters include the Ice Breaker Lounge Chair with a custom engineered frame wrapped in Gold Bullion metal tone; Turn a New Leaf Buffet Cabinet made of Koto wood, decorated with champagne colored leaves inspired by a Japanese wallpaper and custom hardware made of crystal, and finished with shimmery silk screen; and the Lattice Entertain You Sofa Set with exposed wood frame and an open Moroccan-inspired fretwork design on each arm panel.

Dexterton’s Caracole Product Manager Christine May Ong shared that the brand’s product profile offers “the complete package.” “From the foyer to the living room to the dining room to the bedroom, it has everything you can think of for your home.” 

To make consumers’ home furnishing dreams come to life, Ong also mentioned the free interior design service Caracole is particularly offering in their flagship store. She says, “If they’re having a hard time with furnishing their homes, we have interior designers who can help them. They can give us the layout, and our sales consultants will give them design options. We may also ask the interior designers to visit their homes, to see their space and assess what items they need.”

Visit Caracole at 3/F Greenbelt 5, Makati now. Check out its official website Follow us on Facebook and Instagram.

For inquiries, e-mail or call +63(2) 217-6121. Caracole may also be found in Dexterton showrooms at Lot 2, Blk32, 38th St., North Bonifacio Global City, Taguig and 157 Sgt. E Rivera St., Quezon City.

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