When we speak of quality American cars, the name Chevrolet always comes to mind first. Chevrolet is known for its durability and fuel efficiency, making it a highly trusted global brand.
Perhaps everyone who owns a Chevy can attest that their cars can last for generations. No wonder the brand has become an icon of reliability and resilience.
For the month of June, SM Supermalls is bringing some of the well-loved Chevy cars to select SM malls nationwide so families can experience firsthand the "feels" of riding a trusted car brand.
On June 16, two nights before Father's Day, this brand partnership was launched in the iconic SM Mall of Asia in Pasay City. This was done side by side with a flamboyant exhibition of Chevy cars that appeared in classic American films.
Highlighted in the exhibit were the well-loved Corvette and Camaro. Known for their classic beauty and on-point performance, taking a selfie with these iconic cars was a huge treat for dads.
Alongside the exhibit, there were also musical performances and promos, as well as car-a-oke sessions, where families belted out their favorite songs inside select Chevy cars. Dads and their families were also given freebies and exclusive deals that they wouldn't find elsewhere.
This event is part of SM's "Home of Global Brands" campaign, which aims to bring international brands closer to Filipinos. From May to December 2017, different global brands will take the center stage at SM to feature exciting promos and innovative activities.
Last month, SM Supermalls kicked off their partnership with tech giant LG. This, alongside LG's unveiling of their newest flagship phone, the G6.
To learn more about SM's exciting lineup of events, check out www.smsupermalls.com or follow their official social media accounts. #ExperienceTheWorldAtSM
NOTE: BrandNews articles are promotional features from our sponsors and not news articles from our editorial staff.